Um. Ya. Let's see.

Most retailers mark-up their products and services to cover costs + some kind of profit.

Clothes? Typical markup on designer fashions ranges from 55 to 62 percent.

Food? Markups and food cost percentages are two sides of the same coin. While target food cost percentages generally fall between 20-40%, markups are usually around 300%. While the percentages sound wildly different, they bring the same results.

Bottled water? 4000% markup. A $2 water bottle costs the manufacturer only about 5 cents to make.

Coffee? Nowadays, it's pretty common to pay a markup of 300 percent or more for coffee. And even those huge profit margins still may not keep your neighborhood coffee shop in business.

So. Epic? Up your price 35%. Do what retailers do - pass the cost of business onto consumers.