The irony here is simple. Consumers. Consumers who want:

1. the lowest possible price no matter how much that low price affects others
2. the fastest possible delivery (to sate themselves) to matter how many resources are burned to deliver what they could have purchased from a local store.

When we wake-up the the reality it’s time go back to quality* (versus quantity) Amazon’s model will experience retirement.

• quality relationships (with each other and our planet)
• quality products (produced by life-affirming wage-based sources)
• quality common sense ;)