One of the more cherished moments I recall includes the look on my Grandma's face when we ordered her first-ever Starbucks cup-o-joe.
First - there was the deer in the headlight look. To Grandma - a cup of coffee was just that - a cup of coffee. All the terms one needed to know to order a simple cup of coffee confounded her to no end.
THEN! THEN!! The price! When she saw how much I paid for a cup of coffee - she thought I had lost my mind. In her day, no one - absolutely NO one would ever DREAM of paying the equivalency of a meal for one cup of coffee.
Granted, times change. Yes they do! Just maybe! MAYBE! Folks are waking up to the folly of spending hundreds of dollars a month on a cup they could easily brew for 25 cents!