Selling Doubt Guilt Shame Worry

Have you noticed how fear sells?

Was Benjamin Franklin prescient?

“Those who would give up essential Liberty, to purchase a little temporary Safety, deserve neither Liberty nor Safety.”

On a more mundane, practical, concrete level fear flows trillions from personal to corporate accounts daily. According to the September 2021 Annual Report On The Insurance Industry published by the Federal Insurance Office, U.S. Department Of The Treasury (p 4):

The U.S. insurance industry was able to maintain its financial health in 2020. Despite increased balance sheet pressures, the life and health (L&H) sector achieved a 10-year high in its capital and surplus, boosted by decade-high growth in cash and invested assets.

Check your bank statment(s) and paycheck stub(s).

• How much do you spend (have withheld) to insure against loss of life, liberty or your pursuit of happiness?
• What would you do with extra money gained by dramatically reducing your insurance premiums (by reducing your fears fueled by doubt, guilt, shame or worry).
• With more banked wages how would daily life change? Remember doubt, guilt, shame and worry feed fears…