At the core of Amazon's success is what? Consumers. Consumers who grow less and less interested in "what it takes to get the lowest price" combined with "what it takes to get 'it' the fastest!"

Imagine packaging containing the following "Label"

"The $6.99 price you paid was achieved by:

- governmental subsidies to maintain roads and related infrastructure.

- tax codes that allow Amazon to pass on costs to tax payers

- wages that require food-stamp subsidies for single-parent families to make ends meet.

- making the vendor reduce their price so low they may not have made a profit.

- paying everyone involved at every step 1/4 of what they should be paid.

- your driver peeing in a water bottle.

Hmmmmm....

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