As I become more aware of the value of a resource that's equal among all - time - I release sexy time vampires such as endlessly scrolling through Instagram. (Have you noticed how quickly an hour melts away while scrolling on some sort of 'feed.')
With the returned time I focus on creating fee-based content. My time is worth at least the cost of a bottle of water. Not interested in spending $1.00 to support me? No worries - you'll pay $2.99 on your next bottle of water without thinking twice. Within hours you'll return said water back to earth.
The $1.00 you spend to support my content may last a lifetime.
My point? Stephen - you're on point as you point out how social media's bait and switch game is turning into a loss-leader. As more people no longer wish to make others RICH off of THEIR PERSONAL data(sets) - bye bye attention. Bye bye membership campaigns.