Ahhh Ellen - imagine seeing a bald-headed monk smiling eye to eye. Your insights - a powerful lesson in transparency. Bowing in gratitude for this lesson.
In parallel to your post are folks who want to sell their sales program / funnel. Often promising the stars and the moon matched with a $1999 price tag - your website, product, service will be #1 in google, flying off the shelves, top of the google search results.
When I offer 95% of the NET sales created by their revolutionary service to folks who pitch me their services (versus paying up front a one-time-fee) and they decline - I smile. I offer cash based on RESULTS (versus speculation). Money in my bank account = money in your bank account. Anything less - hard pass!