Ah - so - a new industry is born. Social media super stars who - similar to pro athletes, household-name celebs (et. al.). Deep-pockets search out who they believe will add to their bottom-line via endorsements.

What next? More companies adopting network marketing models. Imagine an airline who creates affiliate programs for their highest frequent flyers. These valued flyers get a percentage of every ticket sold.

OH! Wait! What happens when there's a tsunami of consumers who collectively embrace creative high-priced lawyers who sue google for trillions for whatever those lawyers creatively craft to gain billions of out-of-court settlements?

Yes - the winds of change are blowing!

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